For Immediate Release:

Catalyst Performance Group Announces New ROI of Engagement Partnership

Catalyst Performance Group of Appleton, WI has formed a strategic partnership with The ROI Institute of Birmingham, AL designed to bring credible results measurement to engagement programs. Armed with ROI data, companies can defend existing programs, justify future spend and fuel evidence-based continuous improvement of incentives, meetings, events, rewards, recognition and loyalty programs.

“Motivating people with well designed engagement programs has never been more important, yet today these programs are being scrutinized by board members, stockholders, the media - even elected officials. Our new partnership with The ROI Institute gives leadership hope by helping them prove the value of their investments in people and identifying ways to improve effectiveness,” says Todd Hanson, President of Catalyst Performance Group, Inc. and a twenty year industry veteran. “During the past 12 months a firestorm has erupted surrounding engagement programs and has led to the cancellation of billions of dollars of programs. We will help reverse the trend!”

The ROI Institute has developed and refined a worldwide accepted method of measuring ROI that includes isolation techniques and strict guiding principles, all in an effort to create results that are credible with C-Level executives. “ROI Methodology is used to conduct literally thousands of studies a year in over 40 countries,” says Jack Phillips, Chairman of the ROI Institute. “Our partnership with Catalyst allows us to meet the specialized needs of engagement programs and help companies confidently redeploy loyalty, incentive and rewards programs knowing that they have credible ways to forecast and measure ROI.”

The partnership will result in one, two and five day workshops being offered later in 2009 and a series of webcasts being offered through media partners to be announced in the near future.

Follow developments at www.toddhanson.typepad.com/roi_of_engagement and www.twitter.com/toddhanson.

For more information contact info@catalystperformancegroup.com.

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About ROI Institute
ROI Institute, Inc. is the leading resource on research, training, and networking for practitioners of the Phillips ROI Methodology™.  Founded in 1992, the ROI Institute is a service-driven organization which strives to assist professionals in improving their programs and processes through the use of the ROI Methodology.