White Paper, Webcast Link Engagement to Profits
It’s stunning to realize that disengaged employees cost the US economy an annual $300+ billion. But, how can an engaged workforce contribute to profits and the bottom line?

A new white paper from the Enterprise Engagement Alliance and Human Capital Institute entitled The Economics of Engagement provides a comprehensive analysis of research in the field of Enterprise Engagement and offers how-to information on benchmarking tools that can quantitatively measure the benefits of employee and customer engagement. These measurement tools are critical to demonstrate the bottom-line impact of enterprise engagement, both to corporations and to the economy as a whole, using financial language that senior executives, investors and economists embrace.

“Engaging the enterprise; promise makers, promise keepers and customers; has always made sense intuitively,” says Todd Hanson, President and Founder of Catalyst Performance Group. “Now we can illustrate the financial impact to an organization and use the findings from this paper and others to guide the intelligent design of performance improvement initiatives. The net result is improved alignment within the organization and better ROI for incentives, rewards and recognition, meetings and events.”

Join the webcast "The Economics of Engagement - Measures That Make the Difference," on Wednesday, June 24, from 2pm-3pm EDT where the report will be reviewed and highlighted.

The Enterprise Engagement Alliance is a coalition of leading organizations – founded by the Human Capital Institute, Peppers & Rogers Group, 1to1® Media and Selling Communications. Inc. – that are committed to broadening outreach and research on all aspects of Enterprise Engagement. Supporting associations include: Gallup Consulting, the Incentive Research Foundation, Business Marketing Association, and the Incentive Federation. Founding sponsors include: Carlson Marketing Group, Catalyst Performance Group, Dittman Incentive Marketing, EGR International and Maritz.

In the News – Catalyst Quoted in Trade Pubs 

Defending Your Event: How To Prove the Value of a Meeting
Todd Hanson, President and Founder of Catalyst Performance Group in Appleton, Wis., is measuring nearly all of the events his company designs and plans. "We're doing it at different levels," he explains. "So, in some cases we're measuring just reaction. It's not easy; it takes a lot of time and effort to measure a return on investment that's credible." Read More...

Measuring a Meeting's Return on Investment
“In this economy, very few legacy programs will continue without being scrutinized,” says Todd Hanson, President and Founder of Catalyst Performance Group, a people-performance management company in Appleton, Wis. "So any meeting that continues to happen just because it always has will probably come under the microscope," he says, adding, “As we move forward, [meeting] money will be invested, rather than just spent.” Read More...

To Meet or Not To Meet
"In these times, with the intense scrutiny, many companies may be cancelling [meetings], but they may not have all the facts," says Todd Hanson, President & Founder of Catalyst Performance Group, a company that specializes in helping companies maximize the value of meetings and conferences.
"There could be a heavy price for that. There currently is this categorical condemnation of [meetings] as junkets. If we can monetize them and demonstrate the ROI, now you have a tool that gives you evidence of their value." Read More...

Introducing iScan© for Enterprise Incentive Management
iScan© is an enterprise management tool that provides for the inventory and audit of incentive programs within an organization. The data collected in iSCAN© provides leadership with a comprehensive aerial view of their incentive programs in addition to an assessment of each program, an evaluation of the aggregate and an action plan that includes recommendations for improvement.

Rarely do organizations draft comprehensive, cogent strategic plans for the deployment of incentive programs across the enterprise. Explanations for this may include the lack of time, the lack of collaboration among organizational silos and the desire to be nimble and responsive to a dynamic marketplace. Regardless, lack of a comprehensive strategic plan can create fragmented and misaligned programs. The net result is often ambiguity, confusion, wasted money and, at times, disengaged participants - all of which can negatively impact program results.

iScan© helps leadership identify program goals and objectives, review their implementation and measure them against a consistent set of evaluation criteria. Contact Jim Bufton to learn more.

New Award Solutions Featured at NYIRR 
The New York Incentive, Rewards & Recognition Show/Enterprise Engagement Expo (NYIRR) concluded last month with dozens of exhibitors and hundreds of attendees meeting at the New York Hilton. Product Showcase winners included the Canon SELPHY CP780 Compact Photo Printer, Maui Jim Sunglasses and the SmartBox Experience.

“The show provided great insight into what’s new in the world of award fulfillment.” says Jim Bufton, Director of Sales and Marketing at Catalyst Performance Group. “We were able to enhance our online award selection and develop solid solutions for international award fulfillment.” As a result, Catalyst’s award offerings have expanded and other new offerings are in development.

Catalyst exhibited at the Engagement Expo and Todd Hanson, President and Founder of Catalyst, presented a session on ROI methodology including a case study.

ACTE Webcast Shows Meeting ROI in Action
Leadership has struggled to prove the value of meetings and as a result, many meetings have been cancelled in an effort to reduce expenses. But, how far can cuts go without negatively impacting the business? And when should cancelled meetings be redeployed? A credible measurement of ROI would provide management with the insight necessary to guide decisions.

In cooperation with Association of Corporate Travel Executives and Meeting Metrics, Todd Hanson, President and Founder of Catalyst Performance Group, will co-present a web conference designed to show how to measure ROI and share a case study.

This is an advanced webinar for corporate meeting executives interested in improving their ability to define, design and measure value for their organization’s meetings. You will learn how to deliver credible meeting ROI measurement in order to justify, defend and continuously improve meetings. Hear first-hand from the VP Sales and Marketing of Clark National about how ROI measurement saved his annual meeting from cancellation. Learn a methodology for developing meetings that will deliver high-value, measurable results every time. Register here...

Catalyst Performance Group helps clients achieve greater success by engaging their people with the intelligent design, expert fulfillment, and credible results measurement of incentives, meetings and events, rewards and recognition, and integrated marketing.

We create breakthrough strategies that move people using research-based, holistic, and award neutral methodology.