meeting services
Meetings that make an impact on individuals and on corporate results don’t happen by accident. In fact, the impact is directly proportional to the strategy that is created and the quality of the implementation of that strategy.
Understanding the big picture and managing to that end is our trademark.
Keys to our approach.
Make the Entire Effort Results-Focused
- Clearly identify objectives, quantitative and qualitative
- Determine what exactly success will look like and how it will be measured
Select the Right Audience
- Who is needed to accomplish objective
- Cross functional silos in order to gain support
- Know audience demographics
- Understand current audience psychographics
- Survey the audience to gather intelligence and eliminate any ambiguity
- Consider generational variables
Insist on Effective Collaboration
- Set the bar, all involved parties will work towards a common goal
- Align business units, divisions, regions and departments
- Monitor cooperation among suppliers including hotel, transportation, exhibit companies, etc.
No Distractions Allowed
- Consider all the human components that make for an excellent learning environment
- Manage with zero-defect tolerance expectations
- Make mistakes right with some form of reconciliation
- Never, ever make the same mistake twice
Make it Experiential
- People are no longer content with passive learning
- Design meaningful participation
Relationship Building, the Ultimate One-to-One Strategy
- Create as much time as you can for face-to-face interaction
- Plan formal and informal time where participants and management can spend quality time
- Cocktail receptions
- Golf, tennis, shopping, tours
- Dinners
- Gather attendee intelligence
- Birthdays
- Kids
- Likes/dislikes, wine, activities, politics, etc.
- Business details
- Document them and archive them
- Design follow up systems
- Share details with sales and service representatives
- Send birthday cards
- Build the database on site by asking for the completion of a card
Support the Brand
- Be consistent with corporate values and guiding principals
- Be cognizant of and support current branding initiatives
- Inconsistency dilutes the brand experience
- Consistency reinforces the messaging
- Integrate each and every piece of communication
Have a Back-Up
- Well-defined contingency plans squeeze risk and worry out
- When required, contingency plans set professionals apart from amateurs
- Plan for bad weather, no-shows, natural disasters, geo-political events
- When plans are compromised, make it right by doing something unexpected and special
Measure Results
- Regardless of level of detail, measure against the objectives
