resources

At Catalyst Performance Group, we believe that helping clients achieve success is the best way to build relationships. This section provides useful information for the development of People Performance Management strategies or related tactics.

Destimatrix©

A Six Sigma-inspired dashboard to help select destinations for incentives, meetings and events based on ratings of criteria and user interface with the input of importance factors. . . . read more

Generational Marketing

Truth #1: Between birth and roughly age 20, we form most of the core values and beliefs that we embrace our entire lives. What we are taught and what we witness and directly experience largely dictates our belief system for life. Hence, the term "formative years".

Truth #2: People who share the same times and teachings - the formative years' experiences - share the same core values and become an age cohort, or "generation".

Truth #3: Life in America has changed rapidly over the past century. We're living 30 years longer than we did 100 years ago. For the first time in our nation's history, America has five living generations, each with its own unique formative years and, thus, with its own core values and attitudes.

To accurately "connect" with a generation in the marketplace or workplace, businesses must understand its unique formative years. That molded its unique core values. That guide its unique decision-making. . . . read more

Provided by:
Chuck Underwood, president of The Generational Imperative, a generational consulting firm based in Cincinnati. Contact Chuck at: 513-221-1973, or chuck@genimperative.com.