Newsletter: 

Breakthrough Strategies That Move People

Newsletter - September 2009

What's New  
Green Shoots of The Economy and Engagement’s Role
Economist Jeff Dietrich of the Institute for Trend Research called it 18 months ago… a dangerous time where financial calamity was possible if not probable. But now he is much happier sharing that the worst is over (for the most part) and what to expect in the recovery. Learn more at the ROI of Engagement blog.

For decades, leadership has believed that engaged workers and customers was good for business. Recently the Enterprise Engagement Alliance demonstrated the correlation between engagement and a company’s financial performance. Read the details in the white paper The Economics of Engagement. What are you doing to assure engaged employees or customers in these challenging times? Send us your story in an e-mail and we’ll send you a $50.00 gift certificate and write about it in the next blog.

Wiki on Enterprise Engagement Launched 

The field of Enterprise Engagement is now officially represented on Wikipedia. The entry provides parties both inside and outside the industry with an all-inclusive source of background and research for clients and others who are interested in better understanding this emerging field of business operations and the vital role played by incentive programs, rewards and recognition.  Read More...

 

Social Media Sites on Engagement
To keep up to date with the latest news, research and resources related to engagement, here are a few ideas on communities and leaders to follow on Linked In or Twitter – just go to either site and search for the following:

 

The Debut of Engagement Strategies
Engagement Strategies is the new name for the print and electronic editions of Motivation Strategies magazine. Engagement Strategies will continue to be published five times a year in print and as a monthly e-mail digest, as well as via RSS feed and online at http://www.engagementstrategiesonline.com . Engagement Strategies will cover engagement in all its various forms and functions including research, leadership, motivation, technology, products, programs, destinations and communications – a comprehensive approach focused on maximizing performance and profits through people. Look for the Catalyst Performance Group, Inc. ad in the fall issue available at The Motivation Show or subscribe online.

Design
Holistic Strategies that Turbo Charge Customer Loyalty

Dramatic shifts in communication trends have changed the rules for building loyalty with customers. Breakthroughs in software technology create opportunities for innovative companies of every size to turbo charge loyalty programs in order to build long-term meaningful relationships with customers. For attendees of The Motivation Show in Chicago, you can join a session on the topic presented by Todd Hanson, President and Founder of Catalyst.

During the session, scheduled for Tuesday, September 29 at 3:30 p.m. at the McCormik Center, you will learn:

  • Important trends that Millennials are creating and the marketplace is adopting
  • Multiple relationship building tactics that can be deployed individually or in combination
  • Resources to tap including discounted products and services, forums, blogs, training, networking, points programs and e-marketing software
  • Content strategies that make deployment fast and economical

If you are interested in attending, REGISTER NOW!

 

Credible Results Measurement
Motivation Show Measures ROI
The Motivation Show, the world’s premier event for incentives, recognition awards, and motivational meetings and events, has announced its plan to measure ROI for show attendees. The show is scheduled September 29 – October 1 at McCormick Place in Chicago. IL.

“In today’s environment, attendees want to know what tangible benefits are gained as a result of attending The Motivation Show. We’ve partnered with Catalyst Performance Group to ask participants to evaluate the show and in so doing, demonstrate the ROI. Armed with this information, we can improve the show and help attendees justify the investment to attend in 2010 and beyond” says Pete Erickson, President of Hall-Erickson, Inc. and Managing Director of The Motivation Show.

“Engaging people with well designed programs has never been more important, yet today these programs are being scrutinized by board members, stockholders, the media - even elected officials. We want to give leadership hope by helping them prove the value of their investments in people and identifying ways to improve effectiveness,” says Todd Hanson, President of Catalyst Performance Group, Inc. and a twenty year industry veteran. “The Motivation Show not only embraces the importance of measuring results but has stepped out to lead the way by example.”

The project will use ROI Methodology developed by The ROI Institute. Founded in 1992 by Drs. Jack and Patti Phillips, The ROI Institute has developed and refined a worldwide accepted method of measuring ROI that includes isolation techniques and strict guiding principles, all in an effort to create results measurement that is credible with C-Level executives. “ROI Methodology is used to conduct literally thousands of studies a year in over 40 countries,” says Jack Phillips, Chairman of the ROI Institute. “Our partnership with Catalyst allows us to meet the specialized needs of engagement initiatives and help companies confidently redeploy programs knowing that they have credible ways to forecast and measure ROI.”
The project will include real-time PDA-enabled session evaluation and post-event follow up that will measure the business impact that took place after the show.

Learning opportunities will include:

  • a session at The Motivation Show entitled “To Meet or Not to Meet” presented by Todd Hanson, REGISTER NOW!
  • a one day ROI workshop focusing on engagement on November 17, 2009 in Chicago
  • a five day workshop with an emphasis on engagement leading to certification on October 19 – 23, 2009 in Long Beach, MS
  • a series of webinars offered during the months following the Motivation Show.

A book on the subject is also in development and will include several case studies. If you have an engagement program you would like to submit for consideration, please email info@catalystperformancegroup.com .

 

Miscellaneous
Gallup Principal and Author on Partnerships

New York Times bestselling author Rodd Wagner will give Tuesday’s keynote address at The Motivation Show based on his new book, “Power of 2: How to Make the Most of Your Partnerships at Work and in Life.” The session is sponsored by Catalyst Performance Group, Inc. 

Wagner and coauthor Dr. Gale Muller spent much of the last five years identifying and exploring the eight elements that make a powerful partnership. You won’t want to miss Wagner’s discussion of Gallup’s groundbreaking research and how you can use it to be a more successful collaborator.

 

Rodd Wagner is a New York Times bestselling author and a principal of Gallup. He advises senior executives in numerous industries on the best ways to strengthen their partnerships, increase employee engagement, and improve profitability. Wagner was formerly the research director for the Portland Press Herald; a reporter and news editor for The Salt Lake Tribune; and a radio talk show host.

 

 

  • Enterprise Engagement
  • Motivation Show
  • Loyalty 360
  • Don Peppers
  • Todd Hanson
MPI Incentive Marketing Association International Special Events Society Incentive Performance Center SITE