travel incentive services

Keys to our approach:

Make the Entire Effort Results-Focused 

• Clearly identify objectives, quantitative and qualitative 
• Determine exactly what success will look like and how it will be measured

Target the Right Audience, One Person at a Time 

• Gather detailed audience demographics 
• Understand audience psychographics 
• Survey the audience to eliminate any ambiguity and gather intelligence 
• Consider generational influences

Offer value-based elements on an opt-in basis 

• Paint an orphanage 
• Build a playground 
• Hire local school band or choir 
• Plant trees

Make it Experiential

• People are no longer content with passive involvement
• Design meaningful participation
• Make the experiences unique, something never done or something people couldn’t do on their own
• Immerse people in the culture, in the theme, in the environment

Give Back 

• Offer life-enhancing opportunities 
• Provide experiences that build life skills

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Relationship Building, the Ultimate One-to-One Marketing

• Create as much time as you can face-to-face
• Plan formal and informal time where participants and management can spend quality time
  • Cocktail receptions
  • Golf, tennis, shopping, tours
  • Dinners
• Gather customer intelligence, keep building your CRM database
  • Birthdays/anniversaries
  • Kids/spouses
  • Likes/dislikes, wine, activities, politics, etc.
  • Business successes/challenges
  • Document them and archive them
• Design follow-up systems
  • Share details with sales and service representatives
  • Send birthday cards
  • Build the database on site by asking for the completion of a card

Support the Brand

• Be sensitive to branding initiatives
• Inconsistency dilutes the message
• Consistency reinforces the brand and adds integrity
• Integrate all forms of communication, right down to pillow gift cards and departure notices

Send Something Home

• Useful room gifts that evoke emotions from the trip
• Personal follow-up letters from management
• Photographs

Have a Back-Up

• Well-defined contingency plans squeeze risk and worry out
• When actually utilized, contingency plans clearly separate professionals from amateurs
• Plan for bad weather, no-shows, natural disasters, geo-political events
• When plans are compromised, make things right by doing something special and unexpected

Measure Results

• Regardless of level of detail, measure against the objectives

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