travel incentive services
Keys to our approach:
Make the Entire Effort Results-Focused
- Clearly identify objectives, quantitative and qualitative
- Determine exactly what success will look like and how it will be measured
Target the Right Audience, One Person at a Time
- Gather detailed audience demographics
- Understand audience psychographics
- Survey the audience to eliminate any ambiguity and gather intelligence
- Consider generational influences
Offer value-based elements on an opt-in basis
- Paint an orphanage
- Build a playground
- Hire local school band or choir
- Plant trees
Make it Experiential
- People are no longer content with passive involvement
- Design meaningful participation
- Make the experiences unique, something never done or something people couldn’t do on their own
- Immerse people in the culture, in the theme, in the environment
Give Back
- Offer life-enhancing opportunities
- Provide experiences that build life skills
Relationship Building, the Ultimate One-to-One Marketing
- Create as much time as you can face-to-face
- Plan formal and informal time where participants and management can spend quality time
- Cocktail receptions
- Golf, tennis, shopping, tours
- Dinners
- Gather customer intelligence, keep building your CRM database
- Birthdays/anniversaries
- Kids/spouses
- Likes/dislikes, wine, activities, politics, etc.
- Business successes/challenges
- Document them and archive them
- Design follow-up systems
- Share details with sales and service representatives
- Send birthday cards
- Build the database on site by asking for the completion of a card
Support the Brand
- Be sensitive to branding initiatives
- Inconsistency dilutes the message
- Consistency reinforces the brand and adds integrity
- Integrate all forms of communication, right down to pillow gift cards and departure notices
Send Something Home
- Useful room gifts that evoke emotions from the trip
- Personal follow-up letters from management
- Photographs
Have a Back-Up
- Well-defined contingency plans squeeze risk and worry out
- When actually utilized, contingency plans clearly separate professionals from amateurs
- Plan for bad weather, no-shows, natural disasters, geo-political events
- When plans are compromised, make things right by doing something special and unexpected
Measure Results
- Regardless of level of detail, measure against the objectives
